Gretchen Jones

Gretchen Jones is an Intuitive Business Coach and Speaker — a recent UAL:LCF MBA graduate, her work focuses on how holistic sustainability and intuitive creativity intersect with our businesses & industries
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01    Object (new): a new object that held significance

My apartment in Redhook Brooklyn. It's literally a sanctuary. It has inspired me, it feels safe, it is removed and close all at once. It feels like the exact right fit for me and my husband. And the neighborhood it sits in is as charming as it is. We found our home. I love it here, it suits me and gives me 'life.'

02    Object (old): an old object that took on new/different kind of meaning

My mother's childhood braids. I've kept them with me since I left the house. She gave them to me for some sentimental reason I can't remember ... but it doesn't really matter. They mean family and 'home' to me now. I've lived in 15 different apartments in my adulthood, and the braids have always been with me. I keep them hidden in my lingerie drawer. I'm not even sure my husband knows I have them, it's just my small secret.

03    Utility: describe an occasion when you felt useful.

I feel really useful right now! I know I have found a way for my skills and my passions to be in service of others, as my profession and calling. It feels ... invigorating, electric, and grounding. I think that the meaning we all crave in life is not rooted in happiness, but purpose and our usefulness. Meaning-FULL-ness is what it's all about.

04    Story: What’s the best story you heard?

Aesop's Fables number 373 - The Ants and the Grasshopper:

"One bright day in late autumn a family of Ants were bustling about in the warm sunshine, drying out the grain they had stored up during the summer, when a starving Grasshopper, his fiddle under his arm, came up and humbly begged for a bite to eat. "What!" cried the Ants in surprise, "Haven't you stored anything away for the winter? What in the world were you doing all last summer?" "I didn't have time to store up any food," whined the Grasshopper; "I was so busy making music that before I knew it the summer was gone." The Ants shrugged their shoulders in disgust. "Making music, were you?" they cried. "Very well; now dance!" And they turned their backs on the Grasshopper and went on with their work. There's a time for work and a time for play."

My question is: Shouldn't we be integrating a bit of both all the time?

05    Nature: An encounter with the natural world

I always thought I hated swimming. And then, suddenly finding myself on Fort Tilden beach in Brooklyn one day, I dove in. Warmer, saltier, darker. I found the right place, the right time, the right company to give in. I realized that the ebb and the flow soothes me. The sand and sea take my mind into a space where my soul can breathe. I can't wait to get back out there again ...

06    Minor secrets: Describe something you did in secret.

I smile at almost everyone I walk by on the streets in my neighborhood when I'm riding my bike. It makes my heart radiate when I do it. I adore that feeling and I can tell – even if it seems off-putting to my New York neighbors – that it makes them feel something too.

07    Proportion: A specific moment that reminded you of the scale of the universe; that you are part of a greater whole

Today I went the the Brooklyn DMV to change my license to NY, but more importantly to register to vote...I know this is not quiet your typical spiritual epicenter or a peaceful mother nature zone... but there, amongst perhaps 1000 of my neighbors–in a setting that feels more stressful, than serene for ALL of us–I thought to myself. "You are here right now because you want to be." I took in the room, the sounds and colors, the ranges in age and culture, and I decided to honor the frenetic energy swirling around. It put me in my place while setting me free.

08    Culture: A list of front-burner interests from the last month

- Territory Magazine for reconnecting with my Southwestern roots
- Trust Your Vibes book for going deep
- Peppered Pistachio Nuts from Trader Joes
- Sufjan Stevens ft. Gallant - Hotline Bling
- Emma Larsson's Paintings


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Saved braids

Saved braids

Time at home

Time at home

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Painting by Emma Larsson

Painting by Emma Larsson